10013 became Donna Ferrato’s zip code in 1997 when the land was still wide open for development. Like a pioneer in Stratton’s urban wilderness, she bought a dilapidated space in a warehouse on 25 Leonard St. to become her home and artist’s loft. Ferrato began here, documenting and detailing this experience with a camera.
These photographs of TriBeCa show a way of life and neighborhood touched profoundly by transition. Traumatized by the September 11th terrorist attacks on the world trade towers and struck hard by Hurricane Sandy, TriBeCa has persevered and triumphed despite horrific loss. Ferrato is focused on immortalizing the memories and beauty of the neighborhood, and her purposeful compositions catch the serendipity of a moment and show how an environment is directly affected by its inhabitants.
This is our phoenix moment. TriBeCa is rising up from the ashes and experiencing a modern-age industrial revolution. The incessant beat of construction - the convergence of concrete and metal is a constant reminder that we are in a neighborhood in the throws of evolution. From a wasteland to one of America’s most expensive zip codes, these images are documents that show how a vital and powerful community is changing.